Care to Share to Make a Change Campaign

Care to Share to Make a Change was a purpose-driven digital campaign designed to activate Brock University students and community members through a simple but powerful call to action: share to give back. The campaign leveraged social media engagement to drive awareness and tangible impact for at-risk youth. For every share of the campaign message, $1 was donated to SPARK a Change, a charitable initiative founded by the Golden Key International Honour Society. The campaign connected online advocacy with real-world outcomes, demonstrating how digital participation can fuel meaningful social change.

Cause & Impact

SPARK a Change focuses on improving the lives of at-risk youth through:

• Literacy and education support

• Real-world preparedness

• Youth empowerment and potential-building initiatives

The campaign highlighted Golden Key members as service-minded leaders committed to community impact and global citizenship.

Strategic Communications & PR Approach

• Developed a clear, share-driven campaign message tied to measurable impact

• Coordinated campus-wide outreach and ambassador engagement

• Aligned campaign storytelling with values of youth empowerment and education

• Supported brand credibility through cause-based messaging and social proof

Results

The campaign successfully mobilized digital engagement, increased awareness for youth-focused programming, and reinforced the power of socially responsible communications — a foundation that continues to inform SheGaze Media Inc’s PR and corporate communications work today.